A TEQUILA WORTHY OF THE DIAMOND

EXCUSE TEQUILA
100% AGAVE. NO ADDITIVES. REPOSADO CRISTALINO. AYOTLÁN, JALISCO. 80 PROOF

Rooted in generations of agave tradition and crafted in Ayotlán, Jalisco, Excuse Tequila Diamond Top Edition is made with 100% agave and no additives, rested three months in oak, then filtered to a crystal-clear finish.

100% Agave No Additives
Reposado Cristalino 3 Months in Oak
40% ALC/VOL / 80 PROOF AYOTLÁN, JALISCO · NOM 1438

The legacy

THE LEGACY BEHIND EXCUSE TEQUILA DIAMOND TOP EDITION

Every bottle of Excuse Tequila Diamond Top Edition begins in Ayotlán, Jalisco — a place defined by fertile fields, enduring tradition and a profound respect for the passage of time. Here, agriculture is more than a livelihood. It is a heritage, refined over generations and entrusted to those prepared to carry it forward.

It was in this landscape that the Loy family’s relationship with agave first took root. In 1954, at only seventeen years old, Don Manuel Loy planted his first 3,000 agaves on a small parcel of family land. Seven years later came their first harvest — beginning a lifelong devotion to agave.

Excuse Tequila Diamond Top Edition bottle on stone in the agave fields of Ayotlán, Jalisco
  1. 1954Don Manuel Loy plants his first 3,000 agaves at age 17.
  2. 1992Don Manuel begins cultivating agave professionally.
  3. 2019The Loy family begins building its distillery in Ayotlán.
  4. December 2021The family produces its first batch of tequila.
  5. TodayThree generations continue the family legacy.
Exceptional tequila does not begin in the bottle. It begins in the field.
DON MANUEL LOY PHILOSOPHY

HARD WORK. INTEGRITY. PATIENCE. FAMILY. RESPECT FOR THE LAND.

THE DIAMOND TOP EDITION.

THE DIAMOND TOP EDITION.

Reposado Cristalino. 100% agave. No additives. Rested three months in oak, then filtered to a crystal-clear finish.

$69.99 | 750 ML | 40% ALC/VOL.

Presented in faceted crimson glass, tapered to a spire and finished with a diamond-cut stopper — a presentation designed to match the distinction of the tequila inside.

100% AGAVE. NO ADDITIVES.

Excuse Tequila Diamond Top Edition is made with 100% agave and no additives. That distinction matters: the character of the tequila comes from the agave, fermentation, distillation, three months in oak and the final cristalino filtration — not from additives introduced after distillation.

REPOSADO FIRST. CRISTALINO SECOND.

Excuse Tequila Diamond Top Edition rests three months in oak as a reposado before being carefully filtered to a crystal-clear finish — bringing together the character of an aged tequila with a refined, clear appearance.

HOW TO ENJOY EXCUSE TEQUILA

Excuse Tequila Diamond Top Edition bottle resting on an oak cask

NEAT

Excuse Tequila Diamond Top Edition poured over ice beside the bottle

OVER A LARGE CUBE

An Excuse Tequila cocktail served over ice with rosemary and citrus

IN A PREMIUM COCKTAIL

Our process

01

Field

02

Cook

03

Extract

04

Ferment

05

Distill

06

Rest

07

Filter

Stay close

Small batches travel quietly.

Releases, dinners and the occasional note from the distillery. Nothing else.

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AYOTLÁN, JALISCO, MEXICO.